Getting people to notice the message is the first and most important part of an educational (or promotional) campaign. Getting people to keep the material so they can benefit from it is the next step.
In this men’s health promotion for the Department of Human Services we used intense colour (orange) and quirky illustrations to attract attention and engage interest.
The illustrations also serve to avoid issues such as age and race, making the message more universal.
Illustration | Brand | Print Production | Publication
Adelaide, South Australia