Public Trustee is charged with providing all South Australians with access to secure, impartial trustee, estate management and will making services. It manages estates, and protects, preserves, invests and distributes assets.
New branding was required to reposition Public Trustee in the financial services market. We needed an asset symbol that represented wealth without judgement as ‘all estates are equally important to Public Trustee’. Our solution was a monogram-style mark using grain, a traditional asset motif, to also symbolise growth.
Identity | Branding | Stationery | Publications
Adelaide, South Australia