Design and innovation services to build your business success

Product Design

We have over 30 years experience in product design and innovation. Using the latest technologies in 3D CAD and preparation for manufacture, we can help you take your initial concept from a prototype to a manufactured product.

Graphic Design

Stand out from your competition. It’s all about looking right and communicating well. We can help you boost your sales with professional design. From a business card to an exhibition fit out.

Web Design

Digital, web, online and mobile communications are essential marketing tools. We can help you with tailored solutions for websites, mobile apps, social media, ePubs, multimedia kiosks, email campaigns and much more.

We’re your secret weapon. Technical and creative services in one place.

Icarus has a stable team of qualified designers with broad interests and skills. We both develop manufactured products and supply the design skills to market them. This ensures great flexibility when choosing the optimum range of services required for a project. Comprehensive in-house skills allow for rapid response when deadlines are tight.

Do you want to increase the impact of your brand?

We’re experienced corporate identity and brand designers. Some of our brands are still going strong 30 years later.

Do you require a high quality illustration to pitch a product idea?

Our industrial designers can take your invention or product proposal and create powerful pictures to help you sell the idea.

Do you need a responsive website to keep up with mobile trends?

Web and mobile devices are changing rapidly. Make sure that customers can find you in this changing environment.

Relationships that last

Throughout our 30 year history we’ve had the pleasure of creating product and marketing sucesses with a lot of fantastic clients, businesses and organisations from Adelaide and across Australia. Here are just a few.

Celebrating 30 Years of creativity

The story of Icarus is a story of innovation and human progress. It’s a Greek parable about human ingenuity and frailty

We like to say that Icarus is the patron saint of designers. A reminder that our work is about people: their physical and psychological needs. Design need not be earthbound but it must be rooted in humanity.

The challenge of design is to encompass the aspirations, motivations and limitations of those whom it must serve.

Latest Musings

A place for ideas to land

  • Classic Keys: Keyboard sounds that launched rock music

    For the last seven years, I’ve been researching, writing and photographing for a book. It all started with an exchange on an international keyboard forum about the need for a......

  • A Few Notes on Japanese Design

    In February this year I travelled to Japan for a month long venture around the country, with stops in Niseko, Sapporo, Tokyo, Nozawa Onsen, Osaka, Kyoto and Hiroshima.   This......

  • A long time Icarian leaves the nest

    When we closed the doors for Christmas at the end of 2014, we also bid adieu to our long-serving Icarian, Janet Stone.   It was the end of a 25......