Icarus Design is an Adelaide based design studio with a broad range of skills in brand strategy and communication design, digital design, marketing and industrial design. We work with you or your in-house staff providing complementary skills to ensure the best team for your project.

Product Design

We have over 30 years experience in product design and innovation. Using the latest technologies in 3D CAD and preparation for manufacture, we can help you take your initial concept from a prototype to a manufactured product.

Concept Design & 3D Pictures

Initial development and illustrations of your new product or invention to start the manufacturing process, take out a patent, find investors, or find a buyer.

Research & Analysis

Services to determine product opportunities for improvement of features, functionality, cost and comparative marketing benefits.

Design for Manufacture

Detailed 3D CAD development of your product or invention to prepare it for tooling and manufacture. Production ready design of plastics and metal components.

Prototypes & Models

We make models and prototypes of products and inventions for marketing, sales display, pre-production trials, and proof of concept.

Tooling & Production

Selecting, instructing and managing tooling and manufacturing sources to produce your new product or invention.

Branding & Marketing

The design of product graphics, consumer instructions, labels, branding, brochures, manuals, and any other marketing or sales material to promote your product.

Graphic Design

Stand out from your competition. It’s all about looking right and communicating well. We can help you boost your sales with professional design. From a business card to an exhibition fit out.

Print & Digital

Brochures, stationery, catalogues, manuals, pamphlets, reports, newsletters, newspapers, annual reports. We design for print and digital.


Our packaging solutions look great. They are designed for efficient use of materials, product protection and ease of construction.


We have extensive experience in the design of trade displays, way-finding systems, National Parks signage and interpretation and branding signage.


Your brand is the face of your business. From concept to corporate identity, we create memorable, creative branding with impact.

Manuals & Instructions

Our technical staff can help you write and illustrate service manuals and user instructions.


We have our own photographic studio and can provide commercial photography, catalogue photos, product photography and technical photography.

Web Design

Digital, web, online and mobile communications are essential marketing tools. We can help you with tailored solutions for social media, websites, ePubs, multimedia kiosks, email campaigns and much more.

Content Management Systems

A CMS gives you the freedom to keep your content up to date yourself. We can create custom themes for WordPress, or build you a CMS from scratch.

Website Design

We develop robust digital design solutions that fulfill your needs. We build sites using the latest standards & technologies to ensure longevity.

Social Media & Email

Kick start your online networking strategy to engage with potential customers and increase your audience reach for direct and indirect marketing.


We can integrate online shopping with your site and connect your shop with a CMS to allow you to manage your products yourself.

Search Engine Optimisation

We optimise sites for high rankings in search engines, and help you write engaging copy to improve your web search ranking.

Content Strategy

Content is just as important as the design of your website. We can help create compelling content to ensure your site is useful and enjoyable.