Corporate Identity & Branding

Beta Cell Technologies (BCT) is an emerging biotech company located in Adelaide, South Australia, founded by Professor Toby Coates, Professor John Greenwood AM and Mr Julian Burton OAM. Beta Cell is committed to developing pioneering methodologies to treat endocrine deficiency disorders, such as type 1 diabetes (T1D), and is now in the early stages of designing, developing and implementing a novel, ectopic ‘skin’ pancreas to treat T1D on a global scale.
Icarus Design was commissioned to update their existing corporate identity. The new logo uses a clean typeface and green-blue colour to symbolise the knowledge and professionalism at Beta Cell Technologies.
Icarus also designed and developed a new website for Beta Cell. The website uses bold text overlaying greyscale photography which creates a modern and contemporary design.


Brand | Identity | Website


Adelaide, South Australia

BCT Logo
BCT Logo comparison
BCT iMac
BCT Home Page
BCT About Technology