Flower My Day is a South Australian campaign designed to promote local florists and the flower industry. The culture of flower purchasing is widespread in Europe, but is not usually a weekly habit in our society. This campaign encourages people to reward themselves with flowers instead of chocolate, magazines or other impulse purchases.
The website identifies the closest Flower My Day florists to your location to increase the awareness of local florists. The variety of flower that is currently in season (and abundance) is available as a ‘reward’ for purchase through the website website. Flowers are then either delivered or picked up at the florist, with the latter encouraging face to face contact between florists and consumers.
Brand | Web design & development | Photography | Print Management | Advertising | Signage