Having adjusted the Puretec identity nearly 10 years ago to professionalise its appearance and construction, Icarus Design was commissioned to reinvigorate the Puretec brand. Puretec now stands out in the industry as a fresh, modern company. The new logo assists customers to remember and pronounce the company name.
In addition, we redesigned packaging for the entire Puretec filter collection, covering a range of shapes and sizes. Our solution needed to look consistent while also providing a distinction between different filter categories. We utilised our in-house photography studio and provided the product and technical photography. Extensive photo editing and retouching ensured the best presentation of the product range.
The final outcome is fresh, crisp and sophisticated.
Logo | Branding | Print | Packaging | Photography
Adelaide, South Australia