21 Apr Arrivals | April 2005

Branding the future – ASMS Corporate Identity for the Australian Science and Mathematics School. Maths, science, education, future, dynamic: how do you evoke the perception that an educational institution embodies a dynamic environment for the development of future minds? Embedded in this logo are images of astronomy, particle physics, mathematics and, at its core, the nurturing of a developing mind symbolised by the spinning internal circle emulating the more complex pattern of the outer circle.

David Robertson