21 Mar Arrivals | March 2005

Component features to maximise customer appeal – Weldarc Stick / Tig Inverter Range for Welding Industries of Australia. A common challenge for Australian manufacturers is how to visually reinforce the high technical quality of their products with component budgets driven by limited product volume.

Optimising the cost effective features of each manufacturing process, both from a visual and functional viewpoint, is part of the solution. Attention to graphic detail, branding, and visuals to reinforce technical features is essential.

David Robertson