Clients often ask me about SEO (Search Engine Optimisation) and what they can do to achieve a higher site ranking on Google. Google's search algorithm is a complex beast and constantly...
What’s good for design and designers? It’s all a question of balance. What does a balanced design industry look like? How does it differ from what we’re experiencing now and...
Branding the future - ASMS Corporate Identity for the Australian Science and Mathematics School. Maths, science, education, future, dynamic: how do you evoke the perception that an educational institution embodies...
Component features to maximise customer appeal - Weldarc Stick / Tig Inverter Range for Welding Industries of Australia. A common challenge for Australian manufacturers is how to visually reinforce the...
Showcasing strategic design and development of products and marketing communication materials. This issue of Arrivals highlights a Rechargeable Carpet Sweeper for Hayco Ltd - 'High volume homewares for the US market'...
Designing functional communication - Work Injury Benchmarks Guide for the Office for the Commissioner of Public Employment. Keeping frequently needed information readily to hand in an accessible format was...
Responsible brand development - standing the test of time. Corporate Identity for the City of Mitcham. In 1988 we redesigned the City of Mitcham identity to increase the community’s awareness...
Balancing part cost and capital expenditure - Induro Series Tig/Stick for Welders Welding Industries of Australia. This project was driven by the need to fi nd an acceptable balance of...
Icarus Design provides services to take a product from an idea to a fully supported commercial reality. Services include: analysis and research to determine product features; the full development process...
Cost effective small batch manufacturing - the KB7750 Security Keyboard for Practel. The cost of injection moulding tooling is often out of the reach of manufacturers creating products for niche...